In his own words, he's "aiming to have one rejection per day by making crazy requests."
What does this have to do with single, over-40 women forging cool new lives for themselves? Everything! The best chance for a great second half of life is in having the confidence not to jump into a luke-warm, less-than-great relationship in exchange for companionship. It takes a little courage to explore life on your own for a bit, and decide what it is you really want. And, to be unafraid to go for it.
I hadn't thought about undergoing "rejection therapy" myself, but many decades ago Eleanor Roosevelt advocated a slightly different form of this in a quote often attributed to her: "Do one thing every day that scares you."
Among other Eleanor Roosevelt aphorisms:
“Do what you feel in your heart to be right – for you’ll be criticized anyway.”
"You wouldn't worry so much about what others think of you if you realized how seldom they do."
“No one can make you feel inferior without your consent.”
“A woman is like a tea bag; you never know how strong it is until it's in hot water.” (a personal favorite)
Find out more about Eleanor Roosevelt here.